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Leadership Journal 
November 27, 2000
Organizations can change!

In a client meeting I attended a couple of days ago, one of the people made a couple of very telling comments about the leadership progress his company is making. First, he mentioned this was the first time in his career he had participated in such a rich and meaningful review with his boss, where both performance and development was covered. Then he mentioned one of the discussion points more specifically. Seems his boss said something to the effect that they needed to initiate and implement more "blockbuster" ideas.

Now, "blockbuster ideas" has never been a common term around this company, especially related to performance reviews. The same likely holds true for many companies. But this example sent a powerful message about leadership, to me and to the individual sharing the experience. It was not just a catchy phrase, but a matter of real importance to the boss and the company going forward.

Blockbuster idea conjures up a much different image than the more typical expressions like significant change, or thinking outside the box. It means something memorable, that really makes a difference, that perhaps changes the competitive landscape, or produces a dramatic boost in profit, share, or whatever. It is clearly not "status quo with a new feature."

So, think about this. Are you working on a blockbuster idea - or two - or three? Can you list them and the impact they would have if successful? Are you creating an environment that is even capable of conceiving and delivering blockbusters? Are you strengthening your people's skills and confidence to do this?

Have a serious conversation with your team about creating and implementing blockbuster ideas. It will certainly be a worthwhile conversation and you never know what might result!

 



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