June 11, 2001
What makes Recognition Meaningful? |
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We frequently ask people to journal about the
most meaningful recognition they have ever received. It can be from
any part of their lives - work, family, school, religion, community,
etc. We encourage them to reflect on what the recognition was, the
circumstances, and why this particular recognition still stands
out today as being so meaningful.
Before reading on, why don't you recall your most
meaningful recognition and make a mental note or two about it.
We have observed a couple of interesting and rather
predictable findings from this.
- First, it is very difficult for some people
to recall an example. It is not pleasant to watch an individual
struggle for something to write when all others in the group are
immediately and intensely responding.
- Very few people mention recognition that involved
large sums of money, or other expensive tangible gifts. Instead
they cite smaller, but very personal examples, such as words,
notes, individualized mementos and so forth.
- Finally, there are common themes around what
made the recognition special - it was spontaneous or unexpected,
genuine/heartfelt, personalized, came from a special source, honored
something of importance, connected to the achievement.
Isn't it ironic how many times people justify
the lack of recognition they provide because of limited budget -
or time. Perhaps the main reason people do not recognize others
frequently enough is because it is work to do it right. AMEX checks
or gift certificates are the easy way out - and too frequently they
quickly become entitlements, thus serving little value in recognition.
Formal ceremonies are a staple in most organizations and can certainly
be effective. But they too will lose appeal, if they are too infrequent,
or if literally scores of recognitions are presented at one time.
It is hard to feel special when you are one of a hundred being admired
for something unique.
Perhaps in the future you might try a different
strategy in recognizing the great efforts and accomplishments of
your people. Rely less on the common approaches and more on the
elements mentioned above, that make recognition truly special. It
will require you to think a bit more deeply about the person you
are recognizing, and likely work a little harder at it. However,
it will be worth it.
Remember, the value of any recognition is in the
eyes of the receiver, not the giver. Challenge yourself to find
ways to inspire your people more, through recognition that is personally
meaningful to them. You might be surprised at the outcome.
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