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Leadership Journal 
June 11, 2001
What makes Recognition Meaningful?

We frequently ask people to journal about the most meaningful recognition they have ever received. It can be from any part of their lives - work, family, school, religion, community, etc. We encourage them to reflect on what the recognition was, the circumstances, and why this particular recognition still stands out today as being so meaningful.

Before reading on, why don't you recall your most meaningful recognition and make a mental note or two about it.

We have observed a couple of interesting and rather predictable findings from this.

  • First, it is very difficult for some people to recall an example. It is not pleasant to watch an individual struggle for something to write when all others in the group are immediately and intensely responding.
     
  • Very few people mention recognition that involved large sums of money, or other expensive tangible gifts. Instead they cite smaller, but very personal examples, such as words, notes, individualized mementos and so forth.
     
  • Finally, there are common themes around what made the recognition special - it was spontaneous or unexpected, genuine/heartfelt, personalized, came from a special source, honored something of importance, connected to the achievement.
     

Isn't it ironic how many times people justify the lack of recognition they provide because of limited budget - or time. Perhaps the main reason people do not recognize others frequently enough is because it is work to do it right. AMEX checks or gift certificates are the easy way out - and too frequently they quickly become entitlements, thus serving little value in recognition. Formal ceremonies are a staple in most organizations and can certainly be effective. But they too will lose appeal, if they are too infrequent, or if literally scores of recognitions are presented at one time. It is hard to feel special when you are one of a hundred being admired for something unique.

Perhaps in the future you might try a different strategy in recognizing the great efforts and accomplishments of your people. Rely less on the common approaches and more on the elements mentioned above, that make recognition truly special. It will require you to think a bit more deeply about the person you are recognizing, and likely work a little harder at it. However, it will be worth it.

Remember, the value of any recognition is in the eyes of the receiver, not the giver. Challenge yourself to find ways to inspire your people more, through recognition that is personally meaningful to them. You might be surprised at the outcome.

 



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